WHAT WE
UNDERSTAND

Businesses no longer have the time, money or patience to wait for business results.   

Let’s face it, it is a struggle to keep pace with how quickly the world changes. That’s why we started an On-Demand Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. We believe in “real-time brand-building”, which delivers strategically-informed execution, creating an immediate business impact while also developing equity for systemic growth and connections with your customers. And since we personally orchestrate the execution within our extended network of ultra-seasoned freelancers and boutique agencies, we do not require hefty retainers and contracts to do this. The “On-Demand” nature of what we do is our commitment to provide only what you need, when you need it. Because who has the time, money or energy for anything else?

ON-DEMAND MARKETING
for ANY BUSINESS

WHO WE
ARE

  • WE ARE PROBLEM SOLVERS. We are a bit like a business therapist. We listen - really listen - for what you need. Then we jump into planning for just the right solution for you right now. On-demand. 

  • WE ARE THINKERS. We have the solution. Now it’s time for the plan. We got that too. Strategic marketing, coming your way, today. 

  • WE ARE DOERS. We mobilize our teams. We brief them and we get them started. We review the work and get it to you. All managed behind the scenes by us and in your hands before you know it. And because we leverage a team of seasoned freelancers and boutique agencies, we can give you the talent you deserve without the overhead and hidden mark-ups you don’t.

  • WE ARE LEADERS AND COLLABORATORS. We teach and train. We maximize our combined expertise - yours on your business and ours in marketing and branding - to set you up to execute with success.

  • WE ARE YOUR REINFORCEMENT. We empower you and make you the hero! And we know sometimes you will want us front and center and at times behind the scenes. Your call. And we won’t love you and leave you. We are here for those tune-ups whenever you need them.

 

SO, DO WE
HAVE THE CHOPS?

These happy clients think so!
  • addo.png

    Addo Aesthetics

    The Challenge: While highly active in the social media space, Addo was struggling with their social identity. They wanted to strengthen their channels to serve as more prolific lead generators.   

    The Work: A comprehensive social audit revealed opportunities for channel and content optimization. These insights informed a customized, channel-specific social strategy, optimized to reflect Addo’s brand story improving lead generation.

    The Deliverables: Social Audit, Brand-led Social Strategy

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    Cov Parks (Covington, KY)

    The Challenge: CovParks wanted to build a stronger community through their social channels in order to support the park’s mission and goals. 

    The Work: A refined Brand-Story which reflected CovParks motivations to create community.  Converted this narrative into visual and verbal assets that could be leveraged across communication channels.  Enhanced their social channels through a customized, brand-led strategy and communication calendar framework. 

    The Deliverables: Brand Story, Brand Identity (visual and verbal toolkit), Communications Strategy, Social Media Audit and Strategy, Marketing and Branding Training for the CovParks Team

  • LL.png

    The Challenge: Wearing many hats both personally and professionally meant an overall lack of personal brand clarity. This created siloed efforts, which were impeding her ability to create scaled awareness.

    The Work: Created a Personal Brand identity that united all of her efforts into the marketable and ownable brand which is Leticia Latino. Translated this new Personal Brand into marketing assets.

    The Deliverables: Personal Brand Definition, Logo Design

 
  • LL.png

    Letitia Latino

    The Challenge: Wearing many hats both personally and professionally meant an overall lack of personal brand clarity. This created siloed efforts, which were impeding her ability to create scaled awareness.

    The Work: Created a Personal Brand identity that united all of her efforts into the marketable and ownable brand which is Leticia Latino. Translated this new Personal Brand into marketing assets.

    The Deliverables: Personal Brand Definition, Logo Design

  • Livio MedSpa

    livio.png

    The Challenge: While the brand was active in the social space, awareness, engagement and subsequent conversions to sale were not happening.

    The Work: A refined brand identity set the foundation for a consistent and impactful brand experience across channels. This resulted in impactful messaging relevant to consumers across channels for greater branded impact.

    The Deliverables: Brand Identity (Visual and Verbal Toolkit), Logo Design Refresh

  • TRAK

    Screen Shot 2020-12-16 at 9.25.35 AM.png

    The Challenge: A legacy brand was in need of reinvention as it looked to carve out a new space with a new CEO.

    The Work: A brand strategy and redesign set the brand up for success to cue change and reinvigorate the customer experience across all communications, including the office space.

    The Deliverables: Brand Story, Brand Identity (Visual and Verbal Toolkit), Logo Design, Sub-Brand Design

  • PHI SIGMA RHO

    PSR.png

    The Challenge: As 2020 recruiting loomed, the sorority wanted a brand refresh and recruiting campaign that would renew interest amongst potential recruits and their parents. 

    The Work: Translated the essence of the brand into a narrative that intellectually and emotionally exemplifies their “why”. Converted the narrative into visual and verbal assets that can be leveraged across communication channels, forging strong connections with the sorority.  And in this way, cultivated a voice for the sorority that is undeniably theirs. 

     

    The Deliverables: Brand-Story, Brand Identity (Visual and Verbal Toolkit), Recruiting Campaign (including a Communications Strategy), Brand-led Website Design and Programming

OUR

STORY

We are an unlikely pair, but that is what makes us the best choice for you. We come from opposite sides of the proverbial Marketing and Branding tracks – Anne from the Corporate world and April from the Agency world.  This means with our combined 35 years of experience, we have seen just about every situation business can throw at you, from all sides, with a wide cast of characters, through the ever-changing world.  How’s that for a mouth full? And even though Corporate-Agency relationships are notoriously contentious, ours is not. Why? Our name gives it away – ”Forthright” communication with each other and with you. So, you get the benefit of the 360-degree purview with none of the drama. Definitely a win-win.

 

 
ANNE

Anne grew up at P&G - but don’t let that fool you - her path was anything but traditional. Splitting her 20 years between PR/Communications/Marketing and R&D, Anne learned (sometimes the hard way) the imperative role brand building plays to cultivate successful individuals and businesses. Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to create an authentic relationship that they alone own will continue to be paramount for growth. That’s Brand-Love. Her mission is to help start-ups and small/mid-size businesses and the individuals within them realize their Brand-Love potential. Because it doesn’t matter the size of your business, how long you have been around, the number of people you have or the amount of money you make, forming Brand-Love connections is possible and should be a focus at EVERY STEP on the business journey. It is how commodities become brands and brands become franchises. Ready to make some love?

APRIL

April has spent her 15-year career exploring all of the ins and outs of agency life. A believer that learning never stops, and the more experiences we amass, the better we are able to solve life’s many challenges, April has made conscious moves throughout her career to do just that. With a design and MBA business foundation, plus years spent in agencies from branding to design to CPG to advertising to production, April spent her days doing much more than the work. What she knows is how to deal with tension, manage people and personalities, and how to identify and sell the right work to the right clients, which is what really matters in business. She is now prepared to use her expertise to help others do it even better. April firmly believes that fundamental to success in business is in the ability to network, and that as a result, the strong, authentic relationships built open doors and propel us forward.

 

GET IN

TOUCH

We can't wait to hear from you

April Martini, Co-Founder

april@forthright-people.com

513-288-9003

Anne Candido, Co-Founder

anne@forthright-people.com

 513-289-4669

© 2020 Forthright People

Photo credit - Bob Schwartz @5schw4r7z