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Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports

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Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate a NIL Deal

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Quick Hits: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports

Podcast + Worksheet | Apr 18, 2024

The changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of […]

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Creative Series: Jimmy Smith, Amusement Park Entertainment: Show Notes & Transcript

Post | Apr 16, 2024

In this episode of Marketing Smarts, we continue our Creative Series with Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment.

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Creative Series: Jimmy Smith, Amusement Park Entertainment

Podcast + Worksheet | Apr 16, 2024

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author The Truth graphic novel. He’s one of the advertising industry’s […]

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4 Ways Non-Profits can Increase their Value to Donors

Post | Apr 11, 2024

There are 14,000 non-profit organizations in Cincinnati alone and 1.97 million in the US. Non-profit isn’t a niche, it is a category. But a category that operates very differently than other for-profit categories in that its biggest source of revenue is from the philanthropic donations of others. And when the work of non-profits can look […]

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Quick Hits: 4 Ways Brand Architecture Empowers Sub-Brands

Podcast + Worksheet | Apr 11, 2024

Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand […]

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Creative Series: John Gleason, A Better View

Podcast + Worksheet | Apr 09, 2024

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent […]

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