The Essentials of a Successful PR Stunt

Not all those in the PR world love the idea of a stunt (more on this inside the episode!) Do they work? Sure. They are intended to wow and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama filled stunt can provide excitement, but there also needs to be a level of engagement which requires you to do your homework and planning BEFORE the stunt takes place. We invite you to listen to tried and true measures to take if you are flirting with the idea of implementing a stunt into your PR campaign.